Today, we’re very happy to announce the formation of Minds + Machines Italia, a joint venture with Massimo Ralli and the other the people behind DotRoma (English version here). Minds + Machines will act as the registry operator for Minds + Machines Italia clients, including Dot Roma, as well as ICANN application preparation services.
Minds + Machines Italia is our exclusive partner for the Italian market. In addition to .ROMA, M+M Italia will target new TLDs for Italian cities, brands, and for Italian generic words. In addition to the services contributed by Minds + Machines, both parties are investing cash in Minds + Machines Italia for sales, marketing, and branding.
Close observers will have noticed that Europe leads the way in publicly-announced new top-level domain efforts for cities and regions. Minds + Machines, with partners now in Italy as well as Germany, is well-positioned to take advantage of this trend.