Sydney, Australia – On the opening day of the ICANN Conference, Dot Eco LLC – the organization dedicated to promoting the acceptance and implementation of the .eco top-level domain debuted a short film that features environmental leaders endorsing Dot Eco’s application to operate the .eco web address. Examples of other top-level domains include .com, .biz, .org and .edu. The Dot Eco LLC film features former U.S. Vice President Al Gore stating: “For more than three decades I have been trying to raise awareness about the very real and growing threat of the climate crisis. Today, as part of this effort, I am here to propose a new top-level domain called “dot eco” for corporate, non-governmental, and individual environmental websites.”
Sierra Club Executive Director Carl Pope states: “We’re delighted to put our support and endorsement behind Dot Eco… Your customers, your friends, and your colleagues will know that you’re putting your address where your values are – at Dot Eco.” The film also features avid endorsements from Jim Moriarty, CEO of Surfrider Foundation; Davis Guggenheim, Director of “An Inconvenient Truth”; Richard Muller, Professor of Physics at UC Berkeley and contributor to the Intergovernmental Panel on Climate Change; and Roger Moore, actor and UNICEF Goodwill Ambassador; as well as others.
To view the film, please click here: http://www.supportdoteco.com/video
A .eco web address will allow individuals to express their support for environmental causes, companies to promote their own environmental initiatives, and environmental organizations to maintain their websites in a namespace relevant to their core mission. By charter and mission, a majority of Dot Eco profits will be distributed to support environmental causes.
“The Dot Eco initiative has earned the official support of leading scientists, ecological and philanthrop- ic groups, as well as high-profile environmentally conscious individuals,” says Fred Krueger, founder of Dot Eco. “This film highlights their passion for this important effort.”
About Dot Eco LLC Dot Eco LLC was founded by Fred Krueger, Clark Landry and Minor Childers to secure, operate and promote the .eco top-level domain in order to advance environmental initiatives and awareness. Dot Eco LLC will be applying for the .eco top level domain through the ICANN gTLD application process in early 2010.